7 Reasons Why You Shouldn’t Use 100% AI Content for Your Website Content

AI content is free, and it’s within budget, right?

This is a great option for startups and early-stage businesses. Even Ahrefs says 74% of new webpages contain AI-generated content.

It’s error-free, easy to understand, and has all the required data. But in my opinion, it lacks personality or soul!

So, yes, AI can write your website, but it’s not worth it in the long run.

Why? Read on.

Difficult to Rank on SERP #1

Ahrefs did a study and found that the top rankers in the SERP (mainly Google) have minimal AI usage (0-30%).

Search Engines have a slight preference for human content or minimal AI-assisted content.

Google or any Search Engine does not penalize for using AI content, given that it satisfies the E-E-A-T. Even if you’re using AI-generated website content, you have to make it unique, helpful, and targeted.

From my observation, it’s difficult to generate E-E-A-T adherent AI content.

You will have to hire a content writer to tweak the AI content to suit the E-E-A-T and your target audience’s needs!

Here’s a website content example using purely AI content.

It’s good enough to go live, but it reads robotic and generic.

But does Google penalize AI content?

No, Google has said AI-generated content will not impact search rankings. The search engine is always looking for original, people-first, and high-quality content that demonstrates E-E-A-T.

Data Might Be Inaccurate

Generative AI tools sometimes produce “made-up” information, especially the stats.

This happens due to “Hallucinations” or “Confabulation”.

Since I write blogs and articles, I often need to check stats or certain information. I turn to AI tools as they’re quick. However, I have often seen it showing numbers that aren’t even mentioned in the source links.

Generative AI models produce information based on the word-pattern possibilities. Present-day models do not understand the context as humans do. So, there is no guarantee of accurate data with AI models.

If you own a finance, legal, or health website, you should be more careful about using pure AI content. AI relies heavily on historical data, which is known to have biases.

It may not seem like a big deal online, but it can have a serious effect in real life.

For example, Chicago’s Sun-Times Sunday paper published a summer reading list that contains many books that do not exist.

It contained book titles, author names, and book summaries, which were the result of AI hallucination.

Later, the author clarified that he used AI for the research but didn’t fact-check.

Higher Possibility of AI Plagiarism

Generative AI tools train on vast existing data. While generating content, they often replicate concepts and even exact sentences. A Copyleaks study found that about 59.7% of content made by GPT-3.5 contained some form of plagiarism.

When you use AI-plagiarism content without fact-checking, it signals Google that your content lacks originality.

This ultimately impacts your website’s performance.

To avoid this, you have to use AI detectors and plagiarism checkers. These tools can save time and help you create original content. But go for the top-rated and paid tools only.

I like Winston AI in paid AI detector tools, but yes, I have used it in the free trial version only, and for plagiarism, I prefer Text Media (you’ve to use the translate tool here)

Absence of Emotional Connect and Creativity

AI-generated content is generic unless it’s specifically prompted.

Here’s an example of what I mean.

I used two prompts on ChatGPT (free) to generate LinkedIn Post content:

First, a basic prompt without much personal info or the human touch:

The generated content, although it uses the right sentences and the pattern of LinkedIn content it is a rephrased product only.

Nothing too unique.

Now, the second prompt has a context description.

Once you add the context — real story, you get interesting AI content.

Now, AI won’t be able to put these interesting stories here on its own. It has to be a content writer who will input this data.

Similarly, for website content, you need such information:

• A real story
• Identification of a real-life problem
• Distinct style of writing
• Audience language

And so on.

Once you add the context — real story, you get interesting AI content.

Now, AI won’t be able to put these interesting stories here on its own. It has to be a content writer who will input this data.

Similarly, for website content, you need such information:

A real story Identification of a real-life problem Distinct style of writing Audience language

And so on.

Please note, the ex-colleague was not sure regarding it being a pure AI, so I used a free AI detector tool, and this was the result.

Next, I found another website that is already ranking on page #1.

So, based on Ahref’s study I mentioned above, I assume that it will have minimal AI content.

Website B:

But why assume? I ran it through the same AI detector, and here’s what I got:

If you read from the screenshot, you’ll quickly understand why Website B feels more human than Website A.

Website A has straight facts, whereas Website B tries to build a connection.

Let me explain further:

Website A starts with:

“X proudly celebrates over X years of excellence in delivering comprehensive X services. We are an A grade…”

All facts. It talks about the company’s greatness in a formal tone.

Whereas Website B starts with:

“It all started with an idea… changed the way we look at X today. We started with the aim to make X simple…”

This sentence is woven in a way we all speak in our daily lives. It’s targeted to a particular audience.

I’m assuming it’s targeted to Millennials.

If I were a genuine user comparing both these websites and I didn’t have any budgetary restrictions, I would trust Website B.

Brand Voice Gets Lost

You need a unique brand voice to stand out.

When you use 100% AI-generated content on your website, you end up speaking like 30+ websites that use AI content.

Not only does Google’s algorithm get confused, but your target customers may leave your website if they see robotic words.

Here’s what Hailey Walker, founder of Echroot Growth Consulting, has to say about the use of AI content. ,

When your target consumer cannot connect, it creates a lack of trust. When there’s a lack of trust, they might not consider buying from you.

Even in one of Edelman’s studies, it was found that 81% of consumers consider purchasing only when they trust the brand.

That’s why top brands are shifting towards creating and showcasing their unique brand voice.

For example, Mailchimp used its playful and approachable voice, embodied by mascot Freddy, to drive growth.

When they introduced their unique brand voice, they

• Grew their user base 5x within one year.
• Profits skyrocketed to 650%.
• Reached 1.2 million users between 2009-2012

In the AI era, the only way for you to stand out in the crowd is to focus on showcasing your brand’s unique personality.

Legal and Ethical Risks

Google may have given an almost clean chit to the use of AI content for your website. However, as AI advances, we may see several legal barriers to the use of AI-generated content in the near future.

So, it’s best not to overdo it!

One of the major issues with AI is that it hallucinates, which I’ve spoken about earlier. AI often generates inaccurate information, which can affect your brand’s credibility and may cause legal issues. Especially in industries like pharma or food, where the product is edible or in proximity to the human body, even slightly inaccurate or ambiguous website content can be risky. Other than that, there are several ethical concerns:

Many Generative AI tools are trained on data that has been used without consent. Sometimes AI generates inaccurate, biased, and stereotypical content AI is known to paraphrase original content which can lead to plagiarism and copyright infringement.

Moreover, there’s an accountability issue when it comes to AI.

If you use AI content on your website and the information is wrong or plagiarized, you may not be able to blame it on the tool.

You cannot say “AI did it” if your company is sued.

A recent example is the Deloitte AI report fiasco.

In 2024, the Australian government commissioned Deloitte to review one of its systems and share a report. But when they received the 237-page report, it contained sources and experts that do not exist.

Later, Deloitte admitted to using AI-generated content and agreed to refund AU$439,000.

The disturbing part is that the report was published on the department’s website, and within weeks, a Sydney University researcher pointed out that the footnote information is inaccurate.

The researcher notified the government officials and the media outlets about the “fabricated references”. Thus, this was a reputation loss for both Deloitte and the Australian Government.

Uncertain ROI

An Atlassian report says 96% of leaders say AI has failed in delivering ROI.

The CMOs who participated in this study shared that AI tools are not that great for marketers. Many marketers cited limited access to tools as a major barrier to generating positive ROI using AI.

They had mixed reviews for AI content creation. Only 52% marketing leaders agreed that AI is effective for content creation.

Also, during a conversation with Parth Makwana, founder and COO of TST Technologies, on the use of AI content, he said, “We got good impressions but not much ROI”.

On the other hand, McKinsey research says several companies that invested in AI are seeing revenue hikes of 3-15% and Sales ROI hikes of 10-20%

A press release by BCG says companies face a 70-20-10 challenge when it comes to AI implementation. 70% challenges come from people and processes, 20% from tech, and 10% from algorithms.

A comparative analysis showed that companies that focused on solving the “70”, people, and processes achieved better results. The companies lagging were the ones that paid more attention to technology.

Conclusion: So, What’s the Takeaway? Don’t Rely on AI Alone

The last thing you want is your potential customers clicking away after seeing you use 100% AI content on your website.

I’ll be honest, even I don’t prefer AI-generated content when I’m trying to get genuine answers to my questions.

I’m quick to notice the difference between AI and human content.

So, I try to look for answers and reviews on platforms like Reddit and Quora because I know I’ll find genuine human answers (with real experience) there.

So, when I find a website that has the same generic information that’s available everywhere, I close it right away.

Plus, if you use pure AI content, it’ll showcase that you rely too much on AI tools. This can be a negative thing for someone who is looking for a B2B solution from human minds.

The solution isn’t to avoid AI content but to use it smartly.

AI can help you with ideas, speed, and structuring the content. It refines your output, storytelling, and brand voice.

For example, I’ve used AI in this blog to structure my thoughts, improve sentences, and find suitable links using the ChatGPT’s web search tool (I cross-checked!)

So, you’ve to balance AI and human-written content smartly if you want to rank and connect.

If your website’s 100% AI-generated and it feels a bit robotic, I can help you fix that.

Let’s rewrite it with a voice that connects. Book a 1:1 consultation to get started.